Heela lives and works in Yaffo, Tel Aviv. Coming from an orthodox background in Jerusalem, Heela is a graphic designer (working at Eretz Nehederet tv show, among others), a cultural creator of colorful events around the city (notably, through collaborations with TEDER.FM and others), a member of Onya collective, the Florentine community garden, and a managing partner in CTLV urban tours, focusing on Tel-Aviv’s notorious central bus station and Neve Sha’anan neighborhood . Heela is an urban activist and community organiser, taking part in most of the significant community struggles of recent years against the municipality’s unbalanced development plans for south Tel Aviv. In the past few years she’s been studying local edible flora and botanicals and leads seasonal urban foraging tours.